“Volunteer” Tifo Display and Parade

Heights was entrusted by the Ministry of Human Resources and Social Development to deliver a large-scale activation that brought the spirit of volunteerism to life through a striking human formation spelling the Arabic word “متطوع” (“Volunteer”). The project encompassed end-to-end creative direction, spatial planning, participant coordination, and seamless on-site execution.
To complement the formation, the event featured an engaging car and bike parade, curated to enhance public visibility and participation, while reflecting the energy and unity of the national volunteer movement.