Saudi Travel and Tourism Investment Market (STTIM) is a major annual event in the country’s national tourism calendar. Celebrating its 10th year, the event is attracting leading Saudi and international companies with more than 250 Saudi tourist products and attractions for the event. This annual exhibition of tourism sector will also hold the “Tourism Excellence Awards” ceremony for the fifth time consecutively this year - a national reference for the distinction in the Saudi tourism industry. Visitors can also enjoy more than 40 workshops spread over six days at the Riyadh International Convention and Exhibition Center (RICEC). The highly anticipated event, to be held in March, is expected to receive more than 25,000 visitors, including experts from the travel and tourism industry, government officials, and media representatives, who all come together to raise the tourism profile of the Kingdom and help promote tourism investment in the area.