Crisis management services of Heights Agency is to eliminate technological failure and improve the development of formal communication systems in order to avoid or to manage crisis situations, including forecasting the potential crises and planning how to deal with them. Crisis management has strong focus on public relations to recover any damage to public image and assure stakeholders that recovery is underway.

The benefits of our crisis management services include:

- Inside and outside view on organisation based on stakeholders perception;
- Techniques to direct action(s) to contain the likely or perceived damage spread;
- Better organizational resilience for all stakeholders;
- Compliance with regulatory and ethical requirements, e.g. corporate social responsibility;
- Much better management of serious incidents or any incident that could become serious;
- Enhanced risk management to identify and mitigate obvious risks;
- Protected and enhanced reputation of the organization.

Models that Heights Agency applies for crisis management solutions:

- Crisis Management Model
  To handle a crisis before it occurs due to issues management, planning-prevention, the crisis, and post-crisis.

- Management Crisis Planning
  Professional planning of possible prevention or reaction toward a crisis can decrease negative financial, political, legal and government impact.

- Contingency Planning
  To develop a simulated scenario of reaction toward a crisis to indicate how quickly each function should be performed.

- Business Continuity Planning
  To help minimize the disruption of a crisis by identifying critical functions and processes necessary to keep the organization running.

- Structural-Functional Systems Theory
  To provide information to an organization in a time of crisis as critical element of effective crisis management.

- Diffusion of Innovation Theory
  To disseminate and communicate innovation through certain channels over a period of time. The process involves: an innovation, an individual or other unit of adoption that has knowledge of or experience with using the innovation, another individual or other unit that does not yet have knowledge of the innovation, and a communication channel connecting the two units.

Measuring public opinion after a crisis situation is one way to measure the effectiveness of a crisis communications initiative. Crises can impact brand awareness and brand identity, while sales should also be monitored.