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Heights Agency Marketing Research
Heights Agency offers high-quality marketing research analyzing your objectives, vision, mission, consumers and other important information to help promote your business at the local and international markets.
Based on the results of our marketing research we will inform you about your position toward main competitors, provide advices how to reach your targets, meet and exceed your target audience expectations. Moreover, our company will advice on which advertising tools are the most effective just for you and how to use them effectively.
Marketing Research solutions of Heights Agency include the analysis of the following criteria: customers, your product/service, branding, market prices, advertising solutions, corporate identity, media, etc. Below there is more detailed information on several types of research that Heights Agency offers to its clients according to their requirements, needs and expectations.
Consumer market analysis
- Analysis of consumers' buying decision, target groups, their habits, motives, stereotypes, buying barriers.
- Selection and analysis of potential customers.
Product research
- Analysis of brand image, product or the whole company corporate identitya and image.
- Analysis of entering new product(s) at the market, testing new product(s), packaging, price, comparison with competitors' products.
- Identification of buying potential in relationship to the product group.
- Consumers testing of concrete products.
Industrial market analysis
- Qualification of market and its potential, market size, structure and dynamics.
- Testing new product entering the market.
- Analysis of competitors and their market share.
- Analysis of competitor's products.
- Prognostic research focused on consumers demands.
Internal analysis of company running
- Analysis of employee identification with company.
- Analysis of communication flow among management and customers.
- Motivation stimuli analysis working employee aspiration analysis.
- Identification of opinion and people attitudes living closely to the company.
- SWOT analysis of internal running of company and its separate branches.
Advertising research
- Analysis, testing and selection proper advertising tools for concrete advertising event.
- Testing and analysis advertising efficiency.
- Media analysis focus on selection right media for successful and effective presentation of your products.
- Analysis of communication effects, new advertising ideas, spots.
Mass media research
- Analysis of printed and electronic media, research of frequency of reading each types of print.
- Identification customer's successfulness with this prints and detailed analysis target groups with consideration on their social status.
Trade affair research
- Analysis of exhibitors.
- Analysis of visitors.
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