Online Advertising

      A major result of online advertising is information and content that is not limited by geography or time. The emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy. Online advertising become more and more popular among businesses around the world since it allows attracting target audience and consumers despite their geographical location. In such a way, advertising coverage is endless reaching every potential customer much easier, quicker and with minimum costs. With more and more people looking to purchase your goods and services online, you need to try to get your goods and services in front of as many people as possible.

      Online video directories for brands are a good example of interactive advertising. These directories complement television advertising and allow the viewer to view the commercials of a number of brands. If the advertiser has opted for a response feature, the viewer may then choose to visit the brand’s website, or interact with the advertiser through other touch points such as email, chat or phone. Response to brand communication is instantaneous, and conversion to business is very high. This is because in contrast to conventional forms of interruptive advertising, the viewer has actually chosen to see the commercial.

   Heights Agency assists companies, organizations, and individual persons to promote and advertise the products or services online; attract target traffic to your websites; design and develop online advertisements, etc.

Online advertising services of our company can be divided into several subcategories:

- Search Advertising: keyword based search engine optimization and paid advertising through pay per click campaigns. The three biggest sources of this type of advertising are Google, Yahoo, and MSN representing 98% of the market. The beauty of search engines is that they make it so easy to purchase traffic, either directly from them or from their affiliate sites. In fact, online advertising is now a question of click, setup, and pay. All you need to do is select the appropriate keyword(s) for your service offerings in addition to the correct title and description of your website and select the geographic region you want to service.

- Display Ads: banner or contextual advertising is still popular and is priced out on a cost per thousand impressions. In this case you rent space on a website paying for the space and not for the visitors. This is a risky way to advertise, but there are plenty of places to get CPM deals and sometimes these deals work better than per visitor paid search advertising.

- Classified Advertising: ads that run at a cost per space and not for visitors directed to your website.

- Rich media: display ads that are video targeted. In advertising the better the targeting the higher value and the greater the advertising revenues.

- Emails: emails in the forms of advertising letters promoting various products and services sent to numerous databases of people according to their preferences, tastes, ocupations, geographic locations and other criteria.

   The large majority of online advertising has a cost that is brought about by usage or interaction of an ad, there are a few other methods of advertising online that only require a one time payment.

    * Floating ad: An ad which moves across the user's screen or floats above the content.
    * Expanding ad: An ad which changes size and which may alter the contents of the webpage.
    * Polite ad: A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed
    * Wallpaper ad: An ad which changes the background of the page being viewed.
    * Trick banner: A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.
    * Pop-up: A new window which opens in front of the current one, displaying an advertisement, or entire webpage.
    * Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.
    * Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed.
    * Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps.
    * Mobile ad: an SMS text or multi-media message sent to a cell phone.